PSE Management is a leading, fully integrated, talent management and marketing firm.  Its Personal Management division includes the representation of NFL players, college football coaches, NFL coaches, and entertainers, among others.  Its Branding & Licensing division both develops brands around and on behalf of its Personal Management clients and selected others, as well as opportunistically cultivates dead brands for re-launch. PSE's experience spans more than two decades, during which it has maintained a stellar reputation for consistently achieving groundbreaking results. Contractually, PSE has negotiated some of the richest player contracts in NFL history, and was at the forefront of pioneering free agency in the NFL. Under its coaching representation practice, PSE represents arguably the greatest coach in college football and now in the NFL, in Pete Carroll, and represented two of the three youngest head coaches in college football BCS schools. In branding, PSE has constantly been at the forefront of curating brands and intellectual property on behalf of clients, both household names and otherwise, creating ancillary income streams on behalf of such clients.